Category: Starting a Successful Small Business >> Sales Management and Marketing Your Small Business

Bringing in the Customers


IIt is important that you regularly update your customer base. It is vital for a small business to increase the customer base to increase profits. The following are six ways to increase your customers.


  1. Follow up multiple times with your customers

    2. Many businesses fail by not keeping in contact with prospective clients, assuming that if a client does not call back they are not interested. It is key for any business to follow up with clients. This lets the client know that you are aware of their presence and that their business is important to you. Do not just follow up once and then stop calling. Call clients frequently, especially if your business is offering a special deal or has some sort of promotional program going on. Make sure that your clients are aware that they are an important part of your business. Simply following up with customers can quadruple business. Never throw away prospect names and addresses when they have not purchased anything from you after a couple follow-ups. They can be the future of your business.

  2. Reinstate old customers

    3. It is important to reinstate old clients. When a client stops coming to your business it does not mean that you should forget about them, you can simply reinstate old customers by writing them a letter and including some from of appreciation for them having done business with you, such as giving them a gift certificate.

  3. Invest in a joint venture

    4. Joint ventures are a great way of increasing your customers, allowing you to pool your resources with another business. Going into a joint venture enables you to offer your clients a special discount on certain products. For example, if you own a catering service you can enter into a joint venture with an event planning company and offer your clients a discount on the catering of certain dishes for events organized by the event planning company. You can also do a joint mailing list with another business and share the cost. In return, each business can endorse the other’s products and services. This gains you a whole new customer base.

  4. Attract customers with free samples or gifts

    5. Free samples and gifts are a great marketing tactic to attract customers. For example, when you purchase certain products from the cosmetics counter, you are sometimes given a free makeup pouch or sample perfume as a gift. In the same way, offering a free sample or gift with the products or services offered by your business can increase your customer base. This is an excellent and way to get people to notice you and your business.

  5. Ask friends and family to provide you with referrals

    6. Friends and family are great free publicity as they can refer you to people they know who can increase your customer base. Word-of-mouth is an extremely effective marketing strategy. They can give prospects your name and number and can vouch for your trustworthiness. Family and friends can endorse your products or services by doing informal presentations about what you have to offer.

  6. Always keep in touch

    7. It is essential that you build a relationship with your current clients, who can then vouch for you. Business is all about creating relationships that draw customers back to you. A great way to keep in touch with a customer is by sending them an email with the latest products and services your business has to offer. You can also send out a monthly or weekly email newsletter to keep your customers informed about the latest offers you have going. Keeping in touch reminds your customers that you are aware of their presence and appreciate their business.

Increasing your customer base is all about building good customer relationships. Understand that you cannot generate customer loyalty overnight; it requires time, effort and hard work. Your customers need to feel appreciated and acknowledged, which can help increase your customer base by giving you the reputation of being a good businessperson.




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