Designing a brochure requires knowing what will attract the
eye of the customer. The cover attracts a person to pick one
brochure from a rack of them. Brochures must be designed with
a cover that sends a strong message because the first impression
makes the biggest impact.
The cover makes clear a promise of a reward to the customer
who reads through it. Most companies offer something for free
which entices customers to read further. Also, the front cover
has its selling power stamped on the cover with the right image
and catch phrases to attract readers.
The colors and text make the brochure to the reader. Most brochures
are never read all the way through so it is important to divide
the text into small sets, each with an appropriate heading or
subheading. The headings should be worded so that the reader
gets the message without reading any of the text.
Add pictures that convey the written word. Make the effort to
design or find one that speaks best for the business. The graphics
should portray people in action with the product.
The last part of the brochure calls the reader to take some
action; it invites the reader to visit the location or call
for information. A common mistake is that contact details are
not added, which leaves a potential customer without a way to
get information or make a purchase. Include the logo, address,
email and phone numbers. Some companies add a map to direct
customers to the store, mentioning local landmarks can help.
