Logos are associated with a company for a very long time so
care must be taken not to associate a company logo with a specific
service or product. This is especially if the company has could
become a highly productive company, expanding its line of services
and products to incorporate new ones. Logo designs are a reflection
of the company and are developed to enhance the popularity of
the goods and services offered.
Logo designs vary according to the nature of the company. If
the company is music based informal fonts, musical images and
rich colors will be used to invoke feelings of excitement among
music fans. In contrast, accounting logo designs tend to be
more conservative and formal. The following are the basic features
of a good accounting logo design.
Choice of color
A logo should be appealing to clients. The colors blue and green
are popular in accounting logo designs. Both these colors give
professionalism to the design. Accounting logo designs usually
consist of a mixture or two or three colors blended together
to give a feeling of innovation. The color blue helps in giving
the feeling of trust and dependability among its clients.
Fonts and writing styles
Accounting is a formal profession, so the choice of fonts is
rather straightforward. Fonts like Times New Roman and Arial
will do. The fonts should reflect the formal personality of
the business and should have the ability to target financial
investors, Chartered Accountants and other financial personnel.
Among some of the common terms used in accounting logo designs
is the word ‘tax’ which illustrates the accounting
firms’ specialty in tax-related issues.
Nature of Graphics
Accounting logo designs emphasize complexity. Logos should suit
the image the company is trying to broadcast. Simple, down to
earth graphics are considered suitable for such logo designs.
Yachts and outlines of bulls are common graphics used in accounting
logo designs because they depict finance and integrity in accounting.
