Logos are depicted as symbols, illustrative text or a combination
of the two. Logos reinforce the company’s name in the
mind of customer. Logos are valuable assets to the company.
They magnify the company’s ability to deliver high quality
goods. They have a positive effect on the company’s image
and on the high quality of the services the company gives its
clients.
A successful logo design should incorporate the most appropriate
color, text, graphic and design. In the case of law firms, company
names are usually associated with the surnames of the lawyers
employed within. The main issue that must be considered in designing
legal logos is the nature of the legal issues the firm handles.
Colors of Legal Logo Designs
The use of colors plays a major role in stimulating the moods
of the clients. Blue, yellow, green and red dominate the majority
of law firm logo designs. Blue has a calming effect, stands
for loyalty and faithfulness. People find a greater degree of
comfort and security of seeking the services of firms with such
logos. Red in depicts morals, leadership and prosperity of the
company. Red tends to reflect years of experience in the fields.
Font Styles
Microsoft Sans Serifs and Times New Roman are the standard fonts
of legal logo design. Western based fonts such as ITC, Eastern
fonts and formal fonts such as Angleterre book fonts are also
gaining popularity among legal logos. These fonts aid the firm
in demonstrating the official and professional nature of their
services.
Degree of Versatility
It is the aim of every law firm to include the company logo,
address and contact number on various documentations to gain
the confidence of the clients. Logo designs should consist of
scaleable fonts and graphics which look nice on the company
sign, newsletters, forms, documents, certificates and various
other items.
