Companies depend on illustrative logos to give their company
a competitive edge in sales growth. Logos illustrate the company
image in a way which cannot be expressed verbally. Logo designs
add character and quality to the company. Customers may feel
content when buying the products of a particular company due
to familiarity with the company upon viewing the logo. People
are drawn in by the quality associated with the logo.
There are a few elements that need to be highlighted when
analyzing the logo design for a specific industry. For instance,
in the automotive industry basic elements such as color, animation
and font styles play an important role in defining a company.
Graphics and Animation
Automotive logo designs are often vivid when integrating color
and 3-D animation. Pictographic representations of heavy duty
trucks, speeding tires, mountain bikes and checkered flags are
frequently used in these logo designs. To illustrate the idea
of swiftness of an automobile, animations of stallions having
manes of fire are applied to the logo design.
Colors
There is no specific choice of colors when it comes to automotive
logo designs. The colors blue, red, yellow and orange are most
frequently used in the automotive industry. Red is a color associated
with passion, power and strength. The inclusion of red in such
designs makes car lovers excited and awe-stricken by the design
of the logo.
Orange has the characteristic of increasing
the customers’ stimulation. As a result, there is a
greater tendency for them to purchase the high performance
motorcycles from such companies. The use of vivid, dark colors
in automotive logo designs gives customers the feeling of
a thrilling experience, which comes with driving those cool
and trendy sport cars.
Font Styles
Formal and informal fonts are likely to be found in automotive
logo designs. The Blackletter family of fonts including Gothique,
Agincourt and Blackmoor are common among automotive designs.
These fonts relate to the concrete nature and high quality
of the automobile.
