It is important to have an in-depth knowledge of the business
and the target audience. Before starting work on the design,
the contents must be decided. The first thing that needs to
be decided is the theme. The theme has three basic elements:
the font size, font type and the color combination.
The font type and size should be easily read. The ideal font
types are Times New Roman and Arial. The font size should be
14 for headings and 12 for text. The color combination should
be pleasing to the eye. The reader should feel relaxed and invited
to the business when they view a brochure.
The content should be well written and have the vision and mission
of your organization clearly outlined. The eye of the reader
is directed by headings and subheadings which make the brochure
easier to read. These titles should attract the reader to read
further and formulate questions.
The cover is the most important aspect of your brochure. It
should send the entire message of the brochure with the viewing.
The fonts and graphics should catch the eye and invite a full
review of the contents.
IIt is necessary to choose paper that will match the design.
The best choice is a heavier paper because it will last longer
and will be able to keep shape when folded.
