Category: Design and Print >> Brochure Design

Political Brochures


Many organizations use brochures to advertise products and services. Brochures, like business cards, are sent to official organizations. Political organizations benefit greatly from brochures, especially during the political season. Brochures are a cost effective way to promote a successful campaign.The brochures of political organizations have elaborate graphics and illustrations. Political organizations tend to have large budgets so expert designers are hired to create flashy brochures that attracts attention.


The software used to create political brochures include:


  • Quark, In Design
  • PageMaker, Illustrator
  • Freehand, Photoshop
  • Corel Draw
  • PDF Workflows
The brochure uses catch phrases and brief text demonstrating the political movement and its significance. It is very important for a brochure to use outstanding written and spoken communication skills. Most brochures are designed on glossy paper with major emphasis on color combinations. These brochures are created in huge quantities and are widely distributed.

There are two types of brochures used for political organizations: bi-fold and tri-fold. Since these brochures are created in bulk and are distributed during the election campaign, most brochures use the bi-fold style. The bi-fold brochures are standard size and are cost effective.



The main features of brochures for political organizations include:


  • Glossy papers
  • Front prints
  • Middle illustration with short slogans and messages
  • Color and printing patterns



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