Many organizations use brochures to advertise products and services.
Brochures, like business cards, are sent to official organizations.
Political organizations benefit greatly from brochures, especially
during the political season. Brochures are a cost effective
way to promote a successful campaign.The brochures of
political organizations have elaborate graphics and illustrations.
Political organizations tend to have large budgets so expert
designers are hired to create flashy brochures that attracts
attention.
The software used to create political brochures include:
Quark, In Design
PageMaker, Illustrator
Freehand, Photoshop
Corel Draw
PDF Workflows
The brochure uses catch phrases and brief text demonstrating
the political movement and its significance. It is very important
for a brochure to use outstanding written and spoken communication
skills. Most brochures are designed on glossy paper with major
emphasis on color combinations. These brochures are created
in huge quantities and are widely distributed.
There are two types of brochures used for political organizations:
bi-fold and tri-fold. Since these brochures are created in bulk
and are distributed during the election campaign, most brochures
use the bi-fold style. The bi-fold brochures are standard size
and are cost effective.
The main features of brochures for political organizations include:
Glossy papers
Front prints
Middle illustration with short slogans and messages
