Brochure designing for religious institutions requires a deep
understanding of the faith represented. Religion is a sensitive
issue so the brochure designer must realize that the statements
made in the brochures must be serious, standard and not insulting.
Designers should remain on topic and promote the faith within
that religious community.
The two main purposes of a religious institution making a brochure
are informing the public the organization exists or for the
promotion of the faith. In the former, the brochure should be
designed to show the institution’s capabilities, offerings
and plans. The brochure should, in short, portray the vision
and mission. The latter should be designed as an informational
publication that can be understood by anyone.
In every brochure an objective should be clear from the beginning.
Once the objective is assigned it is easy to proceed with the
design, colors and the other components required for the brochure.
The focal point in a brochure is the text so it is important
that the brochure worded correctly. The text should be free
of grammar and spelling mistakes and have a readable font size
and type. The content should be verified and have quotes from
the religion’s holy book.
The theme must be carefully decided because the colors chosen
speak about the organization. Do not use colors that are not
pleasing too the eye or are difficult to read. The background
should compliment the foreground.
The addition of pictures helps get the message of your organization
across and beautifies the brochure. Captions below the pictures
make the brochure more informative.
One common mistake is forgetting to include contact details.
Contact details are necessary for the reader who wants to get
more information. Always include the organizations contact details
and location. It is also a good idea to include the name of
a representative for the organization in these details for a
more personalized contact.
