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Design and Print
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Brochure Design
There are many ways to design a brochure but it is important that the theme be consistent throughout the brochure. The theme consists of three basic elements: font size, font type and colors.
The font type should be readable by people of any age. Some font sizes are beautiful but can be difficult to read by someone with impaired vision. The best font types are Times New Roman, Arial, Comic Sans and Bookman Old Style. These are the most popular and easiest to read.
The font size should not be too large or small. Most fonts for headings and subheadings are size 14 (MS Word) and the rest of the text is typically size 12. A font that is too big makes your brochure gaudy and as though there was not enough information to fill the space. A font that is too small will be difficult to read.
Colors are used to make a brochure look appealing. Choose colors that are pleasant to the eye. The color format is usually light over dark, which means the font is light and the background is dark.
Once the colors have been chosen the next step is to decide the objective of the brochure. The objective must be clear to allow the design to fall into place. Following this, the target market can be chosen. The target market is the people who are expected to purchase your products or services. The brochure should be designed based on the preferences of the target market.
The front cover of the brochure is the most important aspect. The cover should draw attention from the target market, be attractive and give some visual introduction of the product or service.
Most readers do not read the full contents of the brochure so the best way to get as much information to the customer is through the headings. The headings should be clear and concise.
It is important to include illustrations inside the brochure and contact information on the back.
Designing a Brochure
There are many ways to design a brochure but it is important that the theme be consistent throughout the brochure. The theme consists of three basic elements: font size, font type and colors.
The font type should be readable by people of any age. Some font sizes are beautiful but can be difficult to read by someone with impaired vision. The best font types are Times New Roman, Arial, Comic Sans and Bookman Old Style. These are the most popular and easiest to read.
The font size should not be too large or small. Most fonts for headings and subheadings are size 14 (MS Word) and the rest of the text is typically size 12. A font that is too big makes your brochure gaudy and as though there was not enough information to fill the space. A font that is too small will be difficult to read.
Colors are used to make a brochure look appealing. Choose colors that are pleasant to the eye. The color format is usually light over dark, which means the font is light and the background is dark.
Once the colors have been chosen the next step is to decide the objective of the brochure. The objective must be clear to allow the design to fall into place. Following this, the target market can be chosen. The target market is the people who are expected to purchase your products or services. The brochure should be designed based on the preferences of the target market.
The front cover of the brochure is the most important aspect. The cover should draw attention from the target market, be attractive and give some visual introduction of the product or service.
Most readers do not read the full contents of the brochure so the best way to get as much information to the customer is through the headings. The headings should be clear and concise.
It is important to include illustrations inside the brochure and contact information on the back.
