Category:
Design and Print
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Brochure Design
The brochure plays a crucial role in attracting new customers, maintaining current ones and helping a business grow. Printed material represents the professional image of your company and relays a message that motivates a potential client to contact the business for more information.
Travel Brochures
Most tourism related businesses are interested in having travel brochures to attract more customers. A well planned, well designed travel brochure can increase clientele. Travel brochures are an effective way to reach a target audience, so it is vital that your travel brochure is carefully designed and printed. A poorly designed travel brochure can drive away potential clients.
Features of Travel Brochures
Travel brochures are important because they help travelers locate and book exciting and exotic vacations. They provide travelers with the names and information on hotels, guesthouses and private rentals that make memorable vacation experiences.
Features of Travel Brochures
The brochure plays a crucial role in attracting new customers, maintaining current ones and helping a business grow. Printed material represents the professional image of your company and relays a message that motivates a potential client to contact the business for more information.
Travel Brochures
Most tourism related businesses are interested in having travel brochures to attract more customers. A well planned, well designed travel brochure can increase clientele. Travel brochures are an effective way to reach a target audience, so it is vital that your travel brochure is carefully designed and printed. A poorly designed travel brochure can drive away potential clients.
Features of Travel Brochures
Travel brochures are important because they help travelers locate and book exciting and exotic vacations. They provide travelers with the names and information on hotels, guesthouses and private rentals that make memorable vacation experiences.
A
well designed travel brochure will “sell” potential
visitors their ideal vacation by highlighting a country’s
best features. Such features include climate, recreational
facilities, shopping, landmarks, historical features and distinct
geographical locations. By using brief, descriptive summaries
and pictures, ideal travel brochure can be designed.
Some of the important features in a travel brochure
are:
- History The area’s first known inhabitants, explorations and invasions, when the area was settled, achieved independence, the influence of wars, and cultural information are included under this heading.
- Physical features
The main regions, major features, description of cities, any mountains or bodies of water.
- Political features
Population density per square mile, the capital city and a list of the largest cities and their respective populations are main political features. Include the flag of the country, its coat of arms, the currency used and a list of the basic monetary units. The ancestry and ethnic diversity of the country are good points to include.
- Language(s)
Include the national language, other languages widely spoken, local dialects and a few helpful phrases.
- Travel and Communication Popular modes of transportation, the names of well known roads and highways should be listed. Popular radio and television stations can be listed along with a listing of popular shows.
- Accommodations Describe the types of accommodations available in the area. Include international chains, local favorites, discount hotels, private rentals, guesthouses, bed and breakfasts and hostels.
- Culture Culture is one of the most important aspects of a location and is widely overlooked. The area’s architecture, visual and performing arts, general information about religions, traditional clothing and what to wear when visiting certain areas are all very important facts to include in a brochure.
- Recreation List popular sports and pastimes enjoyed in the area. Include all public and private recreational and entertainment facilities. Mention historical sites, sporting events, plays, festivals, parades and other celebrations.
- Food List the typical foods and beverages available, as well as the local delicacies and traditional foods. Be sure to include a section on where to find international and continental cuisine as well as chain restaurants.
- Places of interest It is important to mention major tourist attractions and places of interest. Include anything from museums to mountains in a collection of well known places worth visiting, and some little known places of interest.
- Climate
The climate includes the high and low temperatures, average annual rainfall and the best and worst time to visit for particular weather.
