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Category : Brochure Design |
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Article: v2-DP-BD-00007
Features of Travel Brochures
The brochure plays a crucial role in attracting new customers,
maintaining current ones and helping a business grow. Printed
material represents the professional image of your company and
relays a message that motivates a potential client to contact
the business for more information.
Travel Brochures
Most tourism related businesses are interested in having travel
brochures to attract more customers. A well planned, well designed
travel brochure can increase clientele. Travel brochures are
an effective way to reach a target audience, so it is vital
that your travel brochure is carefully designed and printed.
A poorly designed travel brochure can drive away potential clients.
Features of Travel Brochures
Travel brochures are important because they help travelers locate
and book exciting and exotic vacations. They provide travelers
with the names and information on hotels, guesthouses and private
rentals that make memorable vacation experiences. A
well designed travel brochure will “sell” potential
visitors their ideal vacation by highlighting a country’s
best features. Such features include climate, recreational
facilities, shopping, landmarks, historical features and distinct
geographical locations. By using brief, descriptive summaries
and pictures, ideal travel brochure can be designed.
Some of the important features in a travel brochure
are:
- History
The area’s first known inhabitants, explorations and
invasions, when the area was settled, achieved independence,
the influence of wars, and cultural information are included
under this heading.
- Physical features
The main regions, major features, description of
cities, any mountains or bodies of water.
- Political features
Population density per square mile, the capital
city and a list of the largest cities and their respective
populations are main political features. Include the flag
of the country, its coat of arms, the currency used and
a list of the basic monetary units. The ancestry and ethnic
diversity of the country are good points to include.
- Language(s)
Include the national language, other languages
widely spoken, local dialects and a few helpful phrases.
- Travel and Communication
Popular modes of transportation, the names of well known roads
and highways should be listed. Popular radio and television
stations can be listed along with a listing of popular shows.
- Accommodations
Describe the types of accommodations available in the area.
Include international chains, local favorites, discount hotels,
private rentals, guesthouses, bed and breakfasts and hostels.
- Culture
Culture is one of the most important aspects of a location
and is widely overlooked. The area’s architecture, visual
and performing arts, general information about religions,
traditional clothing and what to wear when visiting certain
areas are all very important facts to include in a brochure.
- Recreation
List popular sports and pastimes enjoyed in the area. Include
all public and private recreational and entertainment facilities.
Mention historical sites, sporting events, plays, festivals,
parades and other celebrations.
- Food
List the typical foods and beverages available, as well as
the local delicacies and traditional foods. Be sure to include
a section on where to find international and continental cuisine
as well as chain restaurants.
- Places of interest
It is important to mention major tourist attractions and places
of interest. Include anything from museums to mountains in
a collection of well known places worth visiting, and some
little known places of interest.
- Climate
The climate includes the high and low temperatures,
average annual rainfall and the best and worst time to visit
for particular weather.
Keep in mind that travel brochures inform, educate and
persuade. A brochure is not an in-depth study of a locale, but
it should give enough information to grab and keep reader’s
interest and help them decide on a travel destination.
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