Business brochures are the representation of the company and
a way to introduce it to the business market. Many customers
are attracted to brochures that are well designed making them
an effective tool for gaining clients. Here are several features
of business brochure designs:
The most common forms of brochure design are the bi-fold
and tri-panel brochure. Tri-panel is the most commonly used
business brochure. It is constructed by folding a sheet
of paper twice to create three panels on each side. Since
tri-panel brochures are made on standard size paper they
are used as a promotional tool by most businesses.
The front panel of the tri-panel brochure is the space
on which most of the creative designing is done. It is important
that the front panel is designed using the newest designing
resources available to ensure that it attracts clients.
The design for the front panel usually has the company logo,
name and some illustrations to make the panel appealing
to the eye. The content on the front panel is brief, comprised
of an introduction to the company or its services.
The back page contains the business contact information.
As a formal business item, the back side of a business brochure
is designed simply and makes use of light colors and patterns.
It is never heavily decorated and is incorporated to give
the back of the brochure an appealing look.
The most important panel is the inside front panel. Most
use this side of the brochure for images, graphics, illustrations
and some text. Testimonials are often found on the inside
front panel. The inside front panel also is a great place
for the company web site address.
When you open the business brochure you come to the inside
spread. These pages are designed in the simplest and are
used for business related text.
The features of a business design card also include
the following:
