A small business website should have more customers than visitors,
and any small business site should be able to turn visitors into buyers.
The conversion rate is the percentage of people who actually buy things
from your site, rather than just visiting, or those who become subscribers.
Smart internet marketers use different strategies to increase online
conversion rates.
The good news is that you need not have an advanced degree to increase
your conversion rates. Here are some of the benefits of having a better
conversion rate:
More initial sales.More initial sales
More repeat sales
More leads/inquiries
More opt-in subscribers
More repeat visitors
More downloads
More registrations
More positive word of mouth
Less business lost to competitors
Reduced web site and shopping cart abandonment
Reduced customer acquisition costs
Reduced customer service costs
Greater market share
Greater credibility with your target market
Greater lifetime customer value
Happier visitors and customers
Two things are clearly critical for your website, conversion rate
and per visitor value. If you have a high conversion rate and a low
visitor value your website is not helping your business. Your sales
may increase initially, but they will decrease when customers see
that they are not getting enough attention. If you have a small conversion
rate and a high visitor value, the rate of conversion will increase
slowly but surely.
A customer will be happy to refer new business to you, or become
long term customers, when you keep their satisfaction in mind. One
of the common mistakes made by small business owners is increasing
the amount of visitors that come to the website but not converting
these visitors into actual clients. This is a waste of time and
money.
To enjoy the benefits of conversion rates you must make changes
to your website. These changes are made once the website has been
analyzed for problems that are faced by the visitors by a website
design company.
You need to remember is that no matter how many visitors you get,
your website is still a limited resource. Using an affiliate program
to get referrals is a costly but effective measure and you need
to be sure that the money spent on such measures to increase your
site’s visitors translates into increased sales.
A conversion rate increase will increase your web profits by 100%
– 300 without you having to spend a huge amount of money,
perhaps not even a single cent.
