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| SmallBusinessBible.org |
Category : Business card |
Article:
v1-DP-BC-00005
Is there such a thing as a free business card?
Business cards that have been well designed are an exceedingly valuable tool in setting your company above the competition. An eye catching unforgettable business card can do marvels for gaining clients. Most of the potential customers are attracted to the stylish design and striking quality of the business cards. Creating a color business card of high quality and standard used to cost thousands of dollars to the business industry and was not cost efficient for most of the organizations. However with the rising popularity of the business cards in the industries the E-Market has stepped in the development of the business cards and have introduce economical color business card printing.
There has been a new trend of “Free business cards” being offered to the customers at online printing sites. However only a few that proclaim to give free business cards are legitimate. Most online printing offers free business cards along with other charges which are not promoted during the advertisement of the business card. These charges are told to customer while they are ordering the free business cards.
In theory there is no availability of a “free business card” as:-
- The business cards, if offer free have shipment charges associated to it. Most online sites raise the shipment cost in order to cover the expense of the free business cards. The point of this exercise is to lure the buyer into getting business card with the thinking that he/she is getting the cards absolutely free with only the shipment charges. However in this regard the shipment charges must be check to ensure that the delivery is being made on authenticated shipment costs and not on a higher scale.
- The sites that proclaim to offer free business card mostly offer only the basic layouts and have no particular details on the card. The customer when ask for more well design business card design they are inform that any addition to the free card would cost more. Since the actual card in free offering is very simple even for a small business promotional scale almost everyone has to order changes in it.
- The product quality of any free business card is different from paid business card. Free business cards are mostly void of professional quality and usually have less design to choose from. If more design choices are asked for additional cost is associated with the business cards. The free business card is often linked with these charges.
These aspects of “free business cards” evidently show that free business cards are not free at all and have many charges associated to it that are not mention in the commercial promotion of such cards. The purpose of these cards is to earn income not to spent money in offering free cards as proclaim by many online resources.
There are few companies who may offer completely free cards along side with minimal shipment charges but these companies are rare and they too have a hidden agenda associated with the free business cards. The titanic companies that offer free business cards limit the customer to order no more than 250 cards. The company then informs the customer that each card would have the company logo printed on it. These logos are relatively smaller in size but won’t be feasible for the customers as most businessmen do not want other promotional items on their business cards. The chief purpose of business card is to promote a business so no customer would want another company logo on it no matter how small it is on their cards. If a customer asks for the logo of the printing site to be removed from the free business cards they are informed that such cards are not free and prices are associated to it.
Other charges which are mostly associated with free business cards are:-
- Glossy charges
- Double printing charges
- High resolution Logo charges
- Delivery charges
- Tax associated
- Printing color background charges
- Charges to give the free business card a more professional look.
So the term “free business card” could be consider as a marketing tool of printing websites and Business Corporation to sell their product to the customers and attract them by using the keyword “free” for the business cards which propel most of the customers and traffic on online printing web sites. Free business cards are sufficient to get if you want to have a relatively closer examination of such offering. But on promotional bases these cards are not consider feasible in promoting any business as they are mostly dull, not professional and even have hidden charges!
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