Category: Design and Print >> Logo Design

Retail Logos


Logos aid in defining products, goals and services for an organization. The advantage of a logo is that it provides an inexpensive medium for giving a company’s message to the public. For different businesses, logos have different properties.


Fonts

A retail logo design consists of an assortment of large, bold fonts. Few retailers do business on a large scale so they prefer to have their names included in the logo design for instant customer recognition.


Colors

Colors generally do not matter on retail logos. Retailers use colors to match the nature of the products. Retail companies dealing in detergent products will use the colors white and green in their logo designs to depict the cleaning properties of the solvents. Gray is associated with a retail business dealing with kitchen utensils and accessories such as pots and pans.




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