Category:
Design and Print
>>
Brochure Design
We are pretty sure that many of us have had the experience of going through many brochures and picking out one. Can you remember why you did that? Why was it that one from the whole bunch? The answer is simple; it is because of the cover. The cover should have the strongest selling message on it. The message should be one that makes a promise of rewards if they do business with you. This is the only way that you can get them to get customers to open your brochure. While designing brochures, you should keep in mind that if there is no motivational message, it will be the equivalent of no one opening the brochure.
Don't make your brochures boring! If your brochure contains miles of text, no one is going to read through it. Imagine your brochure as a white paper and black spots all over it. Won't it look boring? Make sure that you have filled the brochures with colors and graphics so that it is easy on the eyes. Divide the brochure with smart headings and inviting sub headings. This will invite your customers to read further rather than scare them off. Make sure that the headings are also self explanatory. So even if your brochure is not read right through the message is passed on. This holds true as according to studies most people while going through your brochure will just browse through it.
A picture is the equivalent of a thousand words. Instead of writing a thousand words, put a picture. Don't put in any picture; the picture you choose should be related to your product. It should tell the reader of how good the product is. It should show the product or service that you are offering in action. The graphic that you insert could depict people using the product. You could also include a map of where you are located. The map should have important locations shown so it can be understood with ease.
Once you have the first two objectives in place, you are almost ready for the perfect brochure. Most people fail to realize that there is one more step, and therefore fail to present a perfect brochure. The last step requires you to call your readers to some action. You will have to let them know how they can contact you to find out more information about the product.
The most obvious yet the most left out piece of information are the contact details. This is very important if you want them to come to you and inquire or purchase your product. Your brochure should prominently display your Logo, address, email address, phone numbers and other vital information that they could use for contacting you.
Last but not the least, your brochure should be made out in such a way that the reader should hang on to it. You should give them an option or two that would require them to think. Once you get them into that frame of mind your brochures will be effective in the long run as well.
Some common brochure design ideas
We are pretty sure that many of us have had the experience of going through many brochures and picking out one. Can you remember why you did that? Why was it that one from the whole bunch? The answer is simple; it is because of the cover. The cover should have the strongest selling message on it. The message should be one that makes a promise of rewards if they do business with you. This is the only way that you can get them to get customers to open your brochure. While designing brochures, you should keep in mind that if there is no motivational message, it will be the equivalent of no one opening the brochure.
Don't make your brochures boring! If your brochure contains miles of text, no one is going to read through it. Imagine your brochure as a white paper and black spots all over it. Won't it look boring? Make sure that you have filled the brochures with colors and graphics so that it is easy on the eyes. Divide the brochure with smart headings and inviting sub headings. This will invite your customers to read further rather than scare them off. Make sure that the headings are also self explanatory. So even if your brochure is not read right through the message is passed on. This holds true as according to studies most people while going through your brochure will just browse through it.
A picture is the equivalent of a thousand words. Instead of writing a thousand words, put a picture. Don't put in any picture; the picture you choose should be related to your product. It should tell the reader of how good the product is. It should show the product or service that you are offering in action. The graphic that you insert could depict people using the product. You could also include a map of where you are located. The map should have important locations shown so it can be understood with ease.
Once you have the first two objectives in place, you are almost ready for the perfect brochure. Most people fail to realize that there is one more step, and therefore fail to present a perfect brochure. The last step requires you to call your readers to some action. You will have to let them know how they can contact you to find out more information about the product.
The most obvious yet the most left out piece of information are the contact details. This is very important if you want them to come to you and inquire or purchase your product. Your brochure should prominently display your Logo, address, email address, phone numbers and other vital information that they could use for contacting you.
Last but not the least, your brochure should be made out in such a way that the reader should hang on to it. You should give them an option or two that would require them to think. Once you get them into that frame of mind your brochures will be effective in the long run as well.
