A brochure is a pamphlet used for marketing a product or service.
The brochure represents the company so it should be done in
an attractive, professional manner. Here are a few tips to keep
in mind while designing a brochure.
Purpose
It is important to begin the brochure design with a clear purpose
in mind. The best way to do this is by recording all ideas on
paper. Some points include a brief history of the company, the
products or services, client testimonies and contact information.
Layout
The layout is an important to the brochure and will leave a
lasting impression on the reader. The layout includes the cover
design, locations of pictures and text format. The layout of
a brochure has three requirements: the name of the company,
the logo and product or service, company.
.
Writing Style
Most readers do little more than browse the text of a brochure.
Keep sentences short to increase clarity and avoid confusion.
Include key words like: new, results, guarantee, free, proven,
sale, etc.
Headings
IThe best way to draw the reader’s eye is through the
use of a heading. This can be done by making the print bolder,
using different colors and a larger font.
Grammar and Spellings
The content should be error free. This is a point of weakness
for novice brochure designers. It is necessary that the content
be double checked for errors related to grammar and spelling.
Color Combination
The colors should compliment one another. Be wary of poor color
combinations and using colors that do not fare well in advertisement.
The foreground and the background should compliment each other.
Paper quality
The paper quality should represent the business quality and
the target market. This issue should be discussed with the printing
company prior to production of the brochures. The charm of the
brochure is lost if the paper quality is poor.
