Every business owner should be aware that corporate logos perform
a key function in the sales of a company. The logo attracts
the customer’s attention to the company’s product.
Some well known examples are Versace, McDonald’s, and
Nike. If a customer plans to purchase jeans and t-shirts they
check the tags for products made by these companies.
The corporate logos must reflect the motives of the company
and be a reflection of quality. The brand name and the market
value depend on the logos. There are certain companies known
for their quality so much that if their brand name is only
printed on a normal t-shirt people buy it due to the quality
associated with the company. The following are advantages
of a logo:
Creating an identity
A logo creates an identity in the market for a product such
as the Nike ‘swoosh’. Wherever this sign is printed,
the product is recognized to have the quality associated with
Nike.
Helps in business
The logo also helps in business providing an emblem of recognition
for the company. For example, the abbreviation for Donna Karen
New York is DKNY. This makes it easier for customers to recognize
and remember.
Comfort
Rather than using a full company name on a product,
such as Versace, the company will develop a logo. The Versace
logo is a lion’s face, which is easily recognized
by the customer.
Saving cost
A logo saves on the cost of printing. For example the company
Federal Express first considered as a logo its full name,
but changed it to ‘FED EX’ which saved money and
made the logo simpler.
Must be suitable
Logos should be developed according to the product. Addidas
is a sporting goods company so it has to have a logo that
suits the products. Using an inappropriate logo such as a
clown it does not suit the product and will not attract customers.
