Category: Design and Print >> Logo Design

The Corporate Logo


Every business owner should be aware that corporate logos perform a key function in the sales of a company. The logo attracts the customer’s attention to the company’s product. Some well known examples are Versace, McDonald’s, and Nike. If a customer plans to purchase jeans and t-shirts they check the tags for products made by these companies.

The corporate logos must reflect the motives of the company and be a reflection of quality. The brand name and the market value depend on the logos. There are certain companies known for their quality so much that if their brand name is only printed on a normal t-shirt people buy it due to the quality associated with the company. The following are advantages of a logo:

  1. Creating an identity
    2.  A logo creates an identity in the market for a product such as the Nike ‘swoosh’. Wherever this sign is printed, the product is recognized to have the quality associated with Nike.


  2. Helps in business
    3.  The logo also helps in business providing an emblem of recognition for the company. For example, the abbreviation for Donna Karen New York is DKNY. This makes it easier for customers to recognize and remember.


  3. Comfort
    Rather than using a full company name on a product, such as Versace, the company will develop a logo. The Versace logo is a lion’s face, which is easily recognized by the customer.


  4. Saving cost
    5.  A logo saves on the cost of printing. For example the company Federal Express first considered as a logo its full name, but changed it to ‘FED EX’ which saved money and made the logo simpler.


  5. Must be suitable
    6.  Logos should be developed according to the product. Addidas is a sporting goods company so it has to have a logo that suits the products. Using an inappropriate logo such as a clown it does not suit the product and will not attract customers.



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