The corporate world in which we communicate and trade requires
us to have some means through which we can be recognized. This
is the reason why every representative in an organization has
a business card.
Without recognition, it is not possible to get any business.
Our businesses are only promoted through recognition, which
means that we need to be aware of the tools to gain recognition.
Most probably, you have heard of companies having basic things
like letterheads, business cards, email addresses, and even
logos. These are all considered to be vital tools for recognition.
This is because when people see or have these before them, they
can recall us easily; they will have our logos or our fonts
in their minds as well. This means that when they see our symbols
anywhere, they would also be able to recognize them immediately.
In addition to recognizing our trademarks anywhere, people and
business contacts are able to get in touch with us through vital
communicating tools such as business cards. Business cards have
our contact information on them and provide recall far greater
than we can imagine.
Business cards are extremely important to most organizations
and individuals as well. A business card can help an individual
be recognized and promote the services one provides. Whether
a business card is used to promote a one-man business operation
or is used to represent a particular member of a large company,
it has a few basic features. Some of these features include:
a name
a logo
contacts
telephone number
fax number
email address
key colors
key words or captions
Each of these features on a business card is of great importance
because with out these vital and basic features, a business
card would fail to serve the purpose it should.
Some designing a business card and wanting it to have the impact
you want causes you to do too much with it. You should never
do too much. By this, we mean that it is pointless cluttering
too many things or packing in designs and colors that confuse
even the interest eye. You need clarity, and keeping your card
as simple as possible yet attractive is what you need. [confusing
paragraph]
If your business card is simple and attractive, those who see
it will immediately get your message. You also do not want to
create something that is too plain and uninteresting, as this
would not represent your creativity.
Keeping in mind that you want to include the above basic features
in your business card, you need to use appropriate fonts that
present your business. For instance, if you are from an advertising
company or a fashion design house, you would need to use fonts
that are more stylish in order to present your niche market
and capture the attention of the client.
Coming back to the main features being presented on your business
card, you need to have your name (the representative of the
company) mentioned. Beneath your name will be your designation.
Your company logo could be printed anywhere on the card. You
could have it printed at one of the top corners, as most business
cards do. Alternatively, to save space on the card and yet have
a greater impact, you could have the logo enlarged and used
as a background. The logo should be in its original colors whether
it is placed at a corner of the card or is used a background.
Using it as a background would require you to dim its colors
too, as the image as a whole would be seen as a watermark.
Speaking of colors, you would need to use the colors of your
company on your card. This may be done with your logo or with
your captions. You captions need to speak for what your company
does. Precisely, your business card needs to represent your
services, which happens to be one of the main purposes of it
being created.
[add a bit more technical details like needing a professional
card using professional graphics and printing rather than home
made variety. Why its essential to have a professional business
card even if it's a one man operation etc.]
Plus strive fro interactive writing like .Imagine if you went
to a seminar and started describing your business the first
thing that your audience will ask is if they can have your business
card.
